Incorporate Humour in Your Next Presentation

Some speakers say, “I could never use humour in my speech; I just don’t feel comfortable with it.” I believe that anyone can use humour and that it is a valuable tool in speaking. Appropriate humour relaxes an audience and makes it feel more comfortable with you as the speaker.

by Stephen Boyd

As well as helping the audience warm to you, humour can bring attention to the point you are making; and humour will help the audience better remember your point.  It can break down barriers so that the audience is more receptive to your ideas.

First, let me make it easy for you to use humour.  The best and most comfortable place to find humour for a speech is from your own personal experience.  Think back on an embarrassing moment that you might have thought not funny at the time.  Now that you can laugh at the experience, you understand the old adage “Humour is simply tragedy separated by time and space.”  Or think of a conversation that was funny.  Remember the punch line and use it in your speech.  Probably the least risky use of humour is a cartoon.  The cartoon is separate from you and if people don’t laugh, you don’t feel responsible.  (Be sure to secure permission to use it.)  You’re not trying to be a comedian; you just want to make it easy for people to pay attention and to help them remember your point.

Here are some suggestions on using humour to make your next speech have more impact.

1. Make sure the humour is funny to you.  If you don’t laugh or smile at the cartoon, joke, pun, one-liner, story, or other form of humour, then you certainly cannot expect an audience to do so.  A key to using humour is only using humour that makes you laugh or smile.
2. Before using humour in your speech, try it out with small groups of people.  Do they seem to enjoy it?  Even if your experimental group does not laugh or smile initially, don’t give up on the humour, because the problem might be in the way you are delivering the joke or quip.  I often use this line in talking about the importance of listening.  “We are geared to a talk society.  Someone said, ‘The only reason we listen is so we can talk next!’”  When I first tried that line, people did not smile; but I worked on the timing so that I paused and smiled after “listen” and that seemed to work.  I was rushing through the punch line and did not give people time to be prepared for the humorous part.  It took practice to get comfortable with the piece of humour.  Only use humour in a speech after you are comfortable telling it from memory and have tested it.
3. Make sure the humour relates to the point you are making.  Do not use humour that is simply there to make the audience laugh.  It should tie in with some aspect of your speech.  For example, I tell about my experience of getting braces at age 46 and how difficult it was for me to get used to the wires and rubber bands in my mouth.  After I’ve told the story I make the point that you may have not had the braces problem I had, but we all have challenges in communicating well, and what we want to look at today are ways of making it easier for us to be more effective in speaking.  The audience enjoys the story but also remembers the point that I’m making.  If you don’t tie your humour to your presentation, the audience may like the humour, but will wonder what point you are attempting to make.
4. Begin with something short.  A starting point might be to summarise a cartoon and give the caption as your humour.  A thought-provoking yet clever line about a point you are making is another way to get started.  For example, when I talk about creativity and getting out of your comfort zone, a line I find works well is, “Orville Wright did not have a pilot’s licence.”  In your reading, look for lines that make you smile; consider how they might be used in your next speech.  Be careful about launching into a long humorous story – audiences are quick to forgive a single line that may not be funny, but they do not have much patience with a long anecdote that isn’t worth the time.  So start out with brief bits of humour.
5. When possible, choose humour that comes from people you interact with.  You do not have to worry about people having heard it before, and you will feel more comfortable with what has happened to you.  Find such experiences by looking for a humorous line or situation.  For example, I was making a bank deposit recently at a drive-in window.  When I asked to make a second deposit, the teller said solemnly, “I’m sorry, sir, but you’ll have to go around the bank a second time to make a second deposit.”  We both laughed and I may have a line to work into a speech.  If you have small children, listen for something they say that might be funny to an audience as well.  Art Linkletter made a great living on the notion that “Kids say the darndest things.”
6. Don’t preview by saying, “Let me tell you a funny story.”  Let the audience decide for themselves.  Look pleasant and smile as you launch into your funny line, but if no one smiles or laughs then just move on as though you meant for it to be serious.  This approach takes the pressure off as you relate the humour.  Remember you are not a comedian entertaining the audience; you are a serious speaker seeking to help the audience remember and pay attention by using humour as a tool.

Humour is simply another way of making a point with your audience, and it can help you be a more effective speaker.  Look at humour as a tool in improving your speech in the manner of attention devices, smooth transitions, and solid structure.  Remember, “A smile is a curve that straightens out a lot of things.”

Stephen D. Boyd, Ph.D., CSP, is a professor of speech communication at Northern Kentucky University in Highland Heights, Kentucky.  He works with organisations that want to speak and listen more effectively to increase personal and professional performance.   He can be reached at 800-727-6520 or visit http://www.sboyd.com for free articles and resources to improve your communication skills.

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